Objective

To support Shelter in its fight against the housing and homelessness crisis, and to continue to support the FatFace brand and community ethos with a relevant and engaging charity partnership. To raise money for Shelter and increase awareness around the charity’s inspiring work. 

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Solution

I designed a cohesive suite of materials across digital and print, using Shelter's signature red colour to tie in with the charity's own branding. The use of lovely product photography and call to actions on email and social helped to drive traffic to the website and generate sales. Shelter case studies and stats were woven throughout to inform the customer about the fantastic work Shelter does and increase awareness.

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Result

We raised a total £239,589 for Shelter and increased awareness of the charity through social and email. The Shelter video has 87,293 views.