FATFACE AUTUMN 20

Digital Design

Objective

Consider customer mindset at time of seasonal launch; colder weather and covid uncertainty. To help drive online sales through social and email during the pandemic when some stores were closed. 

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Solution

The use of different leaf graphics and beautiful lifestyle photography gives the creative an autumnal feel, creating a strong visual style across multiple channels. The web pages are designed to be responsive to different screen sizes and are checked to make sure they meet accessibility standards to deliver a good customer journey throughout. 

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Result

Successfully met sales targets during a difficult period of the pandemic.